Most people think that interior design and home staging are essentially the same thing. But there are several differences and if you’re thinking of staging a house for sale, it’s important to know what they are before you start your staging process.
The Purpose of Home Staging is Different than the Purpose Interior Design.
The goal of interior design is to create a home that appeals to a specific homeowner. It results in a home that is personally appealing to the homeowners by using styles and colors that they love in ways that suit their particular lifestyle.
The goal of home staging is to sell homes. It’s a proven marketing tool that merchandises a home so that it sells quicker and for more money. Successful home staging makes a home look great in marketing photos and highlights selling features. It makes rooms feel large and appeals to a broad market.
Second, Money is Spent Differently in Home Staging vs. Interior Design.
With interior design, you spend money in a way that achieves a look that appeals to a specific homeowner and increases the functionality of home according to how the homeowner lives. It’s worth spending money on the items that mean the most to the homeowner.
When staging a house for sale, it is important to spend money only on things for which you will receive a high return on investment (ROI). It’s smart to spend money to increase your home’s appeal, but only when it increases the value of your home and its appeal to potential buyers. Evaluate before you spend to to be sure that you will get your money back—and more. Here are things that buyers love and are worth putting money behind.
Finally, Home Staging Results in a Less Crowded, Less Cluttered, and Less Personalized Style Than You Would Actually Want to Live With.
Stage a home for sale does not show the home as it would be in real life. It’s aspirational. It suggests to homebuyers how they may want to live, but it’s main goal is to show the home at it’s largest, lightest, brightest, cleanest, and clutter-free best. In real life, you can’t live that way.
Even the most beautifully designed, minimalist, clean home will need some simplifying, depersonalizing, and freshening before it goes on the market.
Want to know 6 things that buyers love? Check out this post to find out.
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I do want a book that is for interior decorating and this one appealed to me, seems to be very user friendly and comments on amazon seem to reiterate that…I have already moved and used a stager but loved what they did, is this book a general guide though???
Hi Kim, this book is a general guide to home staging. And while you will find some tips that related to interior decorating, it is specifically geared for people that are going to be selling their homes.